In menu engineering, which category describes a high-selling, high-margin item?

In menu engineering, which category describes a high-selling, high-margin item?

• A. Plowhorses
• B. Stars
• C. Dogs
• D. Puzzles

Answer: (B)

In menu engineering, items are evaluated by two dimensions: how well they sell (sales volume) and how much profit they contribute (contribution margin). When something is both high in sales and high in margin, it sits in the category known as Stars. These items generate strong revenue and solid profitability, so they deserve emphasis—maintaining quality, ensuring steady supply, and sometimes investing in marketing or presentation to keep demand high. The other categories don’t fit this combination: high-demand but low-margin items are Plowhorses, high-margin items with low sales are Puzzles, and low both are Dogs. The best answer reflects that a high-selling, high-margin item is a Star.

In menu engineering, items are evaluated by two dimensions: how well they sell (sales volume) and how much profit they contribute (contribution margin). When something is both high in sales and high in margin, it sits in the category known as Stars. These items generate strong revenue and solid profitability, so they deserve emphasis—maintaining quality, ensuring steady supply, and sometimes investing in marketing or presentation to keep demand high. The other categories don’t fit this combination: high-demand but low-margin items are Plowhorses, high-margin items with low sales are Puzzles, and low both are Dogs. The best answer reflects that a high-selling, high-margin item is a Star.